Is your organic search doing enough to drive traffic to your website? No? Do you need to know how paid search advertising will help you? Well, if you want to understand how paid search advertising helps, you have come to the right destination place.
Paid search advertising also called search engine marketing or pay-per-click advertising. They’re best for getting customers and going head-to-head against your competition.
Let’s dive into why you should use paid search advertising, and how you can profit from it.
Why should you use paid search advertising?
Paid media advertising is now a commonplace thanks to its transparent costs and strength to target specific audiences that drive appropriate traffic. It might not be the right choice for every business and the pros and cons, business objectives and target audience for your business must all be examined before investing.
01Meet business objectives
It can support you to handle your business objectives, back to that consumer decision-making process. This is the commercial decision-making method in marketing. Paid search is as close to the consumer decision-making process as can be. Developing campaigns, using ads and keyword lists that fills the gap between your consumer requirements and those business objectives.
02Manage spend and ROI
Evaluate the control that you get from paid search with regard to managing your ROI. You do handle pretty much everything in real time. When you just turn a campaign off in paid search, you will discontinue to serve ads for that campaign in half an hour. If you change the ad copy, if you received a new offer, if you’ve got something that’s time sensitive, it will be seen in your ads within a very short period of time. Keep in mind, it can take between two weeks to a few months for that to rank in organic search so any kind of time-sensitive activity is more suitable for paid search activity.
03Improves brand recognition
PPC ads on Google can also assist your business to enhance brand awareness over time. Every search engine user is not going to click on your ad when it is displayed in the search engine results.
Even so, the more often they search for related industry keywords, the more often they will be open to your brand name and site link. This helps to enhance brand recognition and may result in a later sale.
04It’s great for local search
A lot of small businesses are targeting customers that are in close contact to their location. The happy news is that paid search advertising is an amazing way to target local traffic.
While consumers utilise their mobile devices to search for stores nearby, they can see your PPC ads and be able to click on them for directions to your location.
There will also be a call option on mobile ads that enable the user to call your location right from the ad.
05It’s Cost-friendly
Google Ads only takes payment from you when someone taps on your ad. There isn’t a need to pay for ads that users don’t engage with.
The other advantage of paid search is that there’s no lowest amount for any spending needs. This makes it an excellent advertising choice for small businesses or startups.
Include the appropriate targeting advantages and you get even higher levels of engagement. This is even cheaper than spending so much on display ads.
How can a PPC Ad Agency Help Your Small Business
Every time Google Ads cost your business money when a search engine user clicks on your ad. This is the reason why it is important that you make sure that your PPC ad campaigns are productive.
These are some of the reasons why you might need to consider hiring an agency to handle your paid search advertising:
You don’t have time
One of the biggest problems with PPC ad management is the time that it needs.
If you want to create effective and optimised campaigns, you will have to spend time:
- Researching keywords
- Developing ad content, and
- Staying up-to-date with the latest best practices in PPC management.
Lacking the time to properly handle your campaigns, then it’s time to hire an agency.
If your team does not have the expertise
Paid search advertising needs expertise and knowledge to perform effective campaigns. If you don’t have a PPC expert on your team then you will have to work with someone who has experience developing and implementing effective PPC campaigns.
You are not getting the results you want
With a lot of moving pieces involved in PPC campaign management, it can be challenging to decide what’s holding you back from success.
Bonding with an agency that can find your areas for improvement and make changes to enhance your PPC campaign results is great. This is because it allows you to get the campaign results you are hoping for.
